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Purple Elf Jewellery

What is sustainable fashion

Updated: Jul 6, 2023

Sustainable fashion is an approach to designing, producing, and consuming clothing that seeks to minimize the negative impact of the fashion industry on the environment, society, and economy. Sustainable fashion aims to create a more ethical and responsible fashion industry by addressing issues such as waste, pollution, labor exploitation, and animal welfare.


This can involve using eco-friendly materials, reducing waste and emissions, adopting fair labor practices, promoting transparency, and encouraging conscious consumption through practices such as slow fashion and circular fashion. Sustainable fashion also encompasses the entire lifecycle of a garment, including its design, production, use, and disposal, and seeks to create a closed-loop system in which materials are reused and recycled instead of being discarded.


How can I shop fashion more sustainably?


There are several ways you can shop more sustainably and contribute to a more ethical and responsible fashion industry. Here are some tips:

  1. Buy less and choose well: Invest in quality pieces that are timeless and versatile, and that you'll wear for years to come. Focus on buying clothes that are well-made and designed to last, instead of fast fashion trends that will quickly fall apart.

  2. Look for sustainable and ethical brands: Do some research on the brands you buy from and make sure they have sustainable and ethical practices in place. Look for certifications such as Fair Trade, GOTS (Global Organic Textile Standard), and B Corp.

  3. Buy second-hand: Shopping at thrift stores, consignment shops, and online resale platforms like Vinted and Depop is a great way to give clothing a second life and reduce waste.

  4. Rent clothing: Instead of buying new clothes for a special occasion, consider renting from a clothing rental service. This can save money and reduce waste.

  5. Care for your clothes: Properly care for your clothes by washing them in cold water, air-drying them instead of using a dryer, and avoiding harsh chemicals. This can extend the life of your clothes and reduce your environmental footprint.

  6. Dispose of clothing responsibly: When you're ready to part with clothing, donate it to a charity or sell it on a resale platform. Avoid throwing clothes in the trash, as they contribute to landfill waste.


Sustainable brands


There are many clothing brands that are committed to sustainable and ethical practices. Here are some examples:

  1. Patagonia - A well-known outdoor clothing brand that has a strong focus on sustainability and ethical practices. They use eco-friendly materials, promote fair labor practices, and donate 1% of their sales to environmental organizations.

  2. Eileen Fisher - A women's clothing brand that focuses on sustainable, organic, and recycled materials. They also have a take-back program where customers can return used clothing to be resold or recycled.

  3. Levi's - A denim brand that is committed to sustainability through initiatives such as using recycled materials, reducing water usage in production, and promoting worker well-being.

  4. Everlane - A brand that is transparent about their production process and pricing, and uses eco-friendly materials in their clothing.

  5. Reformation - A women's clothing brand that focuses on sustainability through the use of eco-friendly materials and ethical production practices.

  6. Stella McCartney - A luxury brand that is committed to using sustainable materials and promoting ethical practices throughout the supply chain.

  7. People Tree - A fair trade brand that uses organic and sustainable materials in their clothing and accessories.



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