We’ve done some digging through our all time stats since opening our shop on Etsy and have compiled a list of our all time best sellers....

Spooky season is upon us, once again! Another year has flown by and we have some of our Halloween stalwarts and new pieces added to our...

Retro Flower Jewellery Retro flower jewellery often features bold and colourful flower designs, using materials such as enamel, acrylic,...

Autumn jewellery trends often draw inspiration from the season's rich colours, textures, and themes. Here are some jewellery trends you...

What is a Carbon Footprint? A carbon footprint is a measure of the total amount of greenhouse gases, primarily carbon dioxide (CO2) and...

What are single-use plastics? Single-use plastics are plastic items that are designed to be used only once before being discarded. These...

Gemstones, also known as precious or semi-precious stones, are naturally occurring minerals or rocks that possess beauty, rarity, and...

Cottagecore fashion is a style that romanticizes and draws inspiration from rural and pastoral aesthetics, particularly the idyllic...

Greenwashing refers to the practice of making misleading or unsubstantiated claims about the environmental benefits of a product,...

At Purple Elf, we draw inspiration from the captivating beauty of the ocean to create pieces that embody its essence. The ocean serves as...

"Gorpcore" is a term that emerged from the fashion world and refers to a style trend characterized by practical, outdoorsy clothing and...

Check out our favourite picks for festival earrings. We love bold and eye catching, but with added comfort and durability. festival...

Sustainable fashion is an approach to designing, producing, and consuming clothing that seeks to minimize the negative impact of the...

Fairycore is a aesthetic subculture or style that is inspired by the concept of fairies, magic, and fantasy. It often incorporates...

Purple Points is our loyalty / rewards scheme where you earn points when you shop. To be able to access the PP, you will need to create...

Maggie the Lurcher kindly volunteered (was bribed) into modelling some of our necklaces, made from recycled materials. She had a great...

Seed bead jewellery has made a huge comeback after the revival of Y2K fashion aesthetic. A nightmare if you drop them on the carpet, but...

Part of our process in making new pieces is harvesting broken jewellery, which we source from a variety of places. The latest shipment...

It happens, you get some make-up on your necklace, or the absolute worst...you drop an earring in the toilet! If the latter, I'd strongly...

For any online retailer, ensuring products are shipped in durable packaging is a must! Consumers want products that arrive with them not...